ABOUT US

In 1996, two brothers embarked on an ambitious journey despite facing financial challenges. One had just graduated in graphic design, while the other was pursuing a career as a professional soccer player. Though money was tight and they were still living with their parents, they shared a common dream: to build something of their own. Fueled by determination and the know-how of one brother, they decided to start a T-shirt business. To kick off their venture, they sold some of their belongings to buy a stamping machine—marking the modest beginning of what would become a long and eventful entrepreneurial journey.

They named their brand "Kell," a word that translates to "Must" in Hungarian—a fitting choice, as it conveyed both simplicity and purpose. Initially, the idea that their business would last for over two decades seemed unlikely. Yet, Kell was driven by more than just commerce. The brothers had a noble mission at the heart of their venture: to support Venezuelan children suffering from malnutrition. Their brand became a vehicle to aid organizations addressing this critical issue, infusing their entrepreneurial efforts with a deeper meaning and purpose.